The revolution of Artificial Intelligence in the Automotive world


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A new scenario is increasingly being defined in the sector, a hybrid experience that integrates the world of Automotive thanks to the use of artificial intelligence.

15/03/2024 | 12:50

A new scenario is increasingly being defined in the sector, a hybrid experience that integrates the world of Automotive thanks to the use of artificial intelligence. With the introduction of AI, the purchase of a car becomes online with the physical one, thanks to hyper-personalization, virtual test drives, immediate assistance via chatbot, transparent and advanced pricing strategies and improvements in the after-sales phase. sale. Artificial intelligence is shaping a new customer journey in the automotive industry and changing the way we will buy a car in the future.

The level of customization goes beyond the simple configuration of the car model and extends to personalized solution packages, calibrated to the needs of the individual consumer.

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